David McMillan

In a down economy it’s hard to sell a luxury product, let alone a luxury performance car. We did, always striking the classic Mercedes-Benz tone for the desire of ultimate craftsmanship.

My role on this work: Concepts for TV and all copywriting.

The Summer of Love carnival spot was shot by Guillermo del Toro, Academy Award-winning director.

MSNBC became the fastest-growing network in all of cable. And what a time it was to have led the creative behind these important and increasingly iconic shows, pundits and journalists. MSNBC earned two Promax nominations and took home a Silver award for some of this work.

My role: Executive Creative Director for all of this work. I was copywriter and producer for “Roads” and “Elusive.” I wrote all the print work displayed.

This was a spot I did “on spec” and somehow the executive producer got it in front of Augie Busch. He saw it, loved it, and replaced Goodby’s spot with it on Survivor.

My role: Conceived idea, copywriter, co-director

I served as Group Creative Director on this $250M financial account, helped rebrand the institution with a new campaign and tagline, “Bank of Opportunity.” The OOH was an interactive billboard outside of Fenway Park. The board was an exact replica of the Green Monster and message changed manually and weekly to reflect the Red Sox throughout the season.

My role on this work: copywriter and creative director on all

How do you to take a 200 year-old chemical company and transform it into a modern-day science company? That was the challenge. I ran this account globally, overseeing creative work from offices in London, Paris, Frankfurt, Delhi, Sao Paulo and Beijing. The work showcased here is just four of DuPont’s many “sub-brands,” and highlights the ways I tried to make the company relevant to its ever-changing consumer.

My role: Creative Director and copywriter on Kevlar campaign. Creative director on Mini-documentaries. Copywriter on augmented reality, OOH and all print.

FM Global is the world's largest commercial property insurer, and the idea of “Resilience” was their first global campaign. As the Global Creative Director, I worked with Ogilvy offices in the London, Paris, and Frankfurt to develop a 360˚ campaign that included a new website, a UX microsite, social that sent daily tweets about topical examples of "resilience," print, and videos which we shot to support the idea. I even VO’d the two-minute brand piece.

My role on this work: Global Creative Director, copywriter on all assets, voice-over on brand film.

:90 video and B2B print to launch the investment firm’s new brand positioning. This work was done by me as a consultant for New York Life.

My role in the work: Strategist, copywriter, and co-executive producer all the film. Copywriter on all print.

A small oddities shoppe fronts the future of television. When we shot the vampire spot on set people kept asking what movie we were filming.

My role: Conceived the campaign and served as creative director and copywriter for the spots.

I love boxing, and when I learned the sport not only had a Hall of Fame but it was in New York, this became a dream project.

My role: Researcher, strategist and copywriter.

You know those Top Tens that networks do every end of December? Hosted by Kevin Nealon, this spot for Accu-Serve Copy Repair Company was named “America’s Funniest Commercial.” Thank you, Academy, thank you.

My role: copywriter, producer, co-director.

The history of the martini is fascinating. And the man who drank a ton of them is my hero. The ad wrote itself.

My role: Researcher, strategist, and copywriter.

DTC, DTP, drug trials, I’ve even written complex copy around Small Cell Lung Cancer (SCLC), but I rarely provide that type of writing. I say it only to demonstrate that I have the patience to understand the complexities that HC creative demands.

This work for NYU Langone ranges from ads touting new facilities in safety net areas in urban city to fund-raising videos honoring revolutionary achievements from physicians to a book featuring tomorrow’s doctor’s, the inaugural beneficiaries of NYU’s tuition-free program.

For GE Healthcare I created the campaign, “Take Care, There”, a provocative campaign touting new intuitive technology for hospitals’ command centers to better monitor patients and a produce better outcomes through innovation.

Inqovi is a breakthrough oral Rx used to treat MDS (a type of blood and bone marrow disorder). Typically, patients must undergone hours-long IV treatments. Inqovi is an oral drug taken daily. So, no more attachment to an unpleasant bag.

I also worked with Janssen Pharmaceuticals (who partnered with Apple) to test the efficacy of their new Afib app on the Apple Watch.