David McMillan

In a down economy it’s hard to sell a luxury product, let alone a luxury performance car. We did, always striking the classic Mercedes-Benz tone of the desire for craftsmanship.

This was a spot I did “on spec” and somehow the executive producer got it in front of Augie Busch. He saw it, loved it, and replaced Goodby’s spot with it on Survivor.

MSNBC became the fastest-growing network in all of cable. And what a time it was to have led the creative behind these important and increasingly iconic shows, pundits and journalists. I'm especially proud of this work because of the importance the messaging carried. I'm also proud that MSNBC earned two Promax nominations and took home a Silver award this year.

“The Story Told Nightly,” was a line I wrote and a campaign I created with Judy Robinson before I left the network. It was a new campaign for Nightly that gave the broadcast an attitude adjustment. It was graphic, unapologetic and bold, and it recently helped reaffirm Nightly News’ #1 rating in America. Before the new campaign, I created “Understanding Matters,” a campaign that helped viewers get to know who Lester Holt really is and what makes him tick as a journalist. The campaign was shot by the acclaimed docu director, Gotham Chopra, and earned a Promax nomination.

I was the group creative director on this $250M financial account and helped rebrand the institution with the line “Bank of Opportunity.”

How do you to take a 200 year-old chemical company and transform it into a modern-day science company? That was the challenge. I ran this account globally, overseeing creative work from offices in London, Paris, Frankfurt, Delhi, Sao Paulo and Beijing. The work showcased here is just four of DuPont’s many “sub-brands,” and highlights the ways I tried to make the company relevant to its ever-changing consumer.

A small oddities shoppe fronts the future of television. When we shot the vampire spot on set people kept asking what movie we were filming.

FM Global is the world's largest commercial property insurer, and the idea of “Resilience” was their first global campaign. As the global creative director, I worked with Ogilvy offices in the UK, Paris, and Frankfurt to develop a 360˚ campaign that included a new website, a UX microsite, social that sent daily tweets about topical examples of "resilience," print, and videos which we shot to support the idea. I even VO’d the two-minute brand piece.

:90 video and B2B print to launch the investment firm’s new brand positioning. I worked directly with the client serving as writer, creative director and co-executive producer.

You know what they say, you’re only as good as your latest $35M multi-platform campaign. “Invested In,” is a national campaign for the Minneapolis-based Fortune 100 company. Yes, Fortune 100, and yet you’ve never heard of it. This campaign aims to change that with a distinct point of difference that stands out in the crowded investment space: “Money isn’t the goal, it’s a tool to get you to the goal.” With that insight and client buy-in, the campaign took flight across broadcast, print, social, digital and even experiential. This campaign was awarded two Gold American Marketing Awards and named “Campaign of the Year” in two separate categories, Financial and Insurance.

A new brand effort that features the talents of Noma Bar, the award-winning animator/illustrator. To support this video, we turned to local NYU artists and asked them to interpret the word “change.” These art installations will be unveiled soon.

This idea was the winning entry in a global contest for BBDO. The agency paid to produce the winning idea for their long-standing client.

You know those Top Tens that networks do every end of December? Hosted by Kevin Nealon, hey it ain’t Kevin Hart, this spot for Accu-Serve Copy Repair Company was named “America’s Funniest Commercial.” Thank you, Academy, thank you.

I love boxing, and when I learned the sport not only had a Hall of Fame but it was in New York, this became a dream project.

The history of the martini is fascinating. And the man who drank a ton of them is my hero. The ad wrote itself.

Sometimes the best person to bring a script to life is the person who created it. Here are three examples of scripts I’ve written and gone on to voice over. What’s interesting is, the music in all three videos was the music I listened to when writing the scripts. Sometimes your work actually ends up completely how you envisioned it.

Some of the brands I’ve been fortunate enough to have worked on. Some iconic, some eclectic, some providing a much needed voice in today’s media landscape. Collectively they run the gamut from luxury cars to pizza and beer, the #1 news network to the nation’s most-watched sport.