David McMillan

In a down economy it’s hard to sell a luxury product, let alone a luxury performance car. We did, always striking the classic Mercedes-Benz tone for the desire of ultimate craftsmanship.

My role on this work: Concepts for TV and all copywriting.

The Summer of Love carnival spot was shot by Guillermo del Toro, Academy Award-winning director.

MSNBC became the fastest-growing network in all of cable. And what a time it was to have led the creative behind these important and increasingly iconic shows, pundits and journalists. MSNBC earned two Promax nominations and took home a Silver award for some of this work.

My role: Executive Creative Director for all of this work. I was copywriter and producer for “Roads” and “Elusive.” I wrote all the print work displayed.

This was a spot I did “on spec” and somehow the executive producer got it in front of Augie Busch. He saw it, loved it, and replaced Goodby’s spot with it on Survivor.

My role: Conceived idea, copywriter, co-director

I served as Group Creative Director on this $250M financial account, helped rebrand the institution with a new campaign and tagline, “Bank of Opportunity.” The OOH was an interactive billboard outside of Fenway Park. The board was an exact replica of the Green Monster and message changed manually and weekly to reflect the Red Sox throughout the season.

My role on this work: copywriter and creative director on all

How do you to take a 200 year-old chemical company and transform it into a modern-day science company? That was the challenge. I ran this account globally, overseeing creative work from offices in London, Paris, Frankfurt, Delhi, Sao Paulo and Beijing. The work showcased here is just four of DuPont’s many “sub-brands,” and highlights the ways I tried to make the company relevant to its ever-changing consumer.

My role: Creative Director and copywriter on Kevlar campaign. Creative director on Mini-documentaries. Copywriter on augmented reality, OOH and all print.

FM Global is the world's largest commercial property insurer, and the idea of “Resilience” was their first global campaign. As the Global Creative Director, I worked with Ogilvy offices in the London, Paris, and Frankfurt to develop a 360˚ campaign that included a new website, a UX microsite, social that sent daily tweets about topical examples of "resilience," print, and videos which we shot to support the idea. I even VO’d the two-minute brand piece.

My role on this work: Global Creative Director, copywriter on all assets, voice-over on brand film.

:90 video and B2B print to launch the investment firm’s new brand positioning. This work was done by me as a consultant for New York Life.

My role in the work: Strategist, copywriter, and co-executive producer all the film. Copywriter on all print.

A small oddities shoppe fronts the future of television. When we shot the vampire spot on set people kept asking what movie we were filming.

My role: Conceived the campaign and served as creative director and copywriter for the spots.

You know those Top Tens that networks do every end of December? Hosted by Kevin Nealon, this spot for Accu-Serve Copy Repair Company was named “America’s Funniest Commercial.” Thank you, Academy, thank you.

My role: copywriter, producer, co-director.

I love boxing, martinis, and Hemingway. I also love to write. So when an opportunity presents to combine my loves, I don’t let it pass.

I’ve spent enough time in healthcare and pharma to know how high the stakes are—and how careful the storytelling needs to be. My experience spans DTC and HCP communications, clinical trial narratives, and plain-spoken creative around complex conditions, including Small Cell Lung Cancer (SCLC).

For NYU Langone Health, my work ranged from campaigns announcing new facilities in safety-net communities to fundraising films honoring breakthrough physicians, and a commemorative book spotlighting the inaugural class of NYU’s tuition-free medical program.

I partnered with Janssen Pharmaceuticals on a clinical trial testing an Apple Watch–based atrial fibrillation app, exploring how consumer technology can meaningfully impact patient care. CLICK the icon to play the video.

For GE Healthcare, I developed Take Care, There—a provocative campaign introducing intuitive command-center technology designed to help hospitals monitor patients more intelligently and improve outcomes through innovation.

I’ve also worked on Inqovi, a breakthrough oral treatment for MDS that replaces hours-long IV infusions with a daily pill—freeing patients from the chair and the bag.