The Jared brand underwent a transformation when I joined the group. This brand sizzle reel highlights the energy, elevated collections, and high-production value that now codifies how Jared shows up in marketing and in-store. It also played at the ACE Awards ceremony as a precursor to Jared winning “Retailer of the Year” honors.
Also featured: a Le Vian Jewelers film that was honored at the Canadian Fashion Film Festival, a joint-venture campaign with DeBeers touting the true meaning of natural diamonds and a playful holiday campaign because luxury brands have the right to merriment around the holidays.
Sizzle reel that introduced Jared at the 2024 ACE Awards in NYC where the brand received “Retailer of the Year” honors.
Love, like a natural diamond, is worth the wait.
Launched in late 2024, UNSPOKEN redefined how Jared shows up in natural diamonds—less overt romance, more emotional restraint. The collection served as Jared’s beacon Holiday product. The big bet for the biggest driver of fiscal year results. The creative campaign leaned into tension and intimacy, positioning UNSPOKEN as modern, confident, and quietly bold. The result: one of Jared’s strongest new introductions in five years, with holiday sales up 12% YoY and Valentine’s Day up 21% YoY. Not another word need be said for the Unspoken campaign.
