Collaborating with the first name in fashion

The letter “V” is the only letter in our alphabet that requires your vocal chords to hum when pronouncing it. This is how I presented Vera Wang VOW to Vera Wang. “In essence, people are humming your name, Vera.” Enough said. Take her initials (VW) and insert a ring, which resembles an “O”, and you naturally get the name, VOW. Fitting.

Vera Wang VOW has been a major success since its launch in March of 2025. It has topped aggressive forecasts by 4.4% and driving a much higher AUR than our other bridal.