The Storied Diamond. A TALE OF Trace, Trust AND Transparency.

 
“Thanks to David, we have had a rare experience, intelligently combining institutional reality and creativity. I look forward to working with him again.”
— Luc Jacquet, Director, "A Diamond is Born."

The Story of the storied diamond

Jared’s first-ever fully traceable natural diamond, traced from a single mine in Jwaneng, Botswana, Africa with complete transparency from mine to market. Billions of years in the making, a natural diamond is one of the most resilient natural creations in existence. With new technology and strict responsible sourcing initiatives that Jared supports, the story of these loose natural diamonds is brought to light, told through the lens and imagination of Academy Award-winning filmmaker, Luc Jacquet (March of the Penguins.) I named the collection, designed the logo using the actual coordinates of the mine, and served as producer and co-writer on the 25-minute film. The film’s trailer is below.

The coordinates of the Jwaneng mine in Botswana are an intricate part of the Storied Diamond logo. No other diamond on the planet can be traced with such precision.