NEW YORK LIFE INVESTMENTS

I worked direct-to-client on this one. They came to me wanting a poetic way to introduce their new brand position: “More than Investing.” This was one of five manifestos I presented to them. (They liked three of them). This was my favorite. The one they went with can be heard as script/video under the “Work” section on my site. This manifesto serves as the internal brand position and is the crux of the full page Wall Street Journal ad I am currently writing for them.