A campaign for Nightly News that helped America understand what makes Lester Holt tick (and earned a Promax nomination). A few promos for the #1 morning show, and a handful of brand spots that introduced NBC's newest firebrand and aimed to cast a different light on her.
MSNBC became the fastest-growing network in all of cable. And what a time it was to have led the creative behind these important and increasingly iconic shows, pundits and journalists. I'm especially proud of this reel because of the importance the messaging carried. I'm also proud that MSNBC earned two Promax nominations this year.