LIVENT

livent

Livent is the world’s largest supplier of lithium used in electric vehicles, laptops, planes, rockets, headphones, and submarines. Trouble is, their story is a snooze. I worked direct-to-client on this one, delving into the complexities of lithium technology, and really understanding what this Philadelphia-based company currently stands for (not much of anything), and what they should stand for. The answer: Progress.