Jared went to jared
Jared Goff signs a gift box with Brieting watch. Jared gifted 10 watches to his offensive line courtesy of Jared Jewelers.
From meme to meaningful
In January, 2024, the Detroit Lions went to their first NFC Championship Game in 32 years. The Motor City was abuzz with Jared. So we did what any retailer would do: we capitalized. Jared Went to Jared was a huge success. Goff gifted luxury watches to his offensive linemen, and partnered with us in the months that followed when the NFL Draft was held, where else, in Detroit. In was the first pro athlete partnership for the brand and embedded us not only into the conversation but Detroit football lore.
Full-page a Detroit Free Press
Lions fan at Ford’s Field
Full page ad in Detroit Free Press ahead of Lions’ first playoff game in 32 years.
Ten luxury watches were gifted to Detroit O-linemen
Jared President, Claudia Cividino, presented Jared with the watches in Las Vegas during Super Bowl weekend.
